Zach Overton on Samsung's Brick and Mortar Experience
For electronics giant Samsung, the retail experience has to be “so much more than just shopping,” says Zach Overton, VP of consumer experience for Samsung. That’s why Samsung is rolling out a multipurpose digital hub to test out products that amplify everyday experiences. Zach Overton sat down with Alyssa Julya Smith at the eTail conference in Palm Springs, California to discuss the company's new venture.
Overton explains that it's really "about how you make the brick-and-mortar space the most profound expression of your brand.”
The two-year-old Samsung 837 venue, located in Manhattan’s Meatpacking District, features events like movie screenings and live performances. It allows customers to become immersed in Samsung technologies through virtual reality and interactive art installations.
Ford paused production and deliveries on its F-150 electric pickup due to a possible battery issue and also announced it planned to cut jobs in Europe.
More details are emerging out of East Palestine, Ohio with officials discovering three additional chemicals following the Norfolk Southern train derailment and controlled burn of hazardous materials.
Stocks ended mixed on Wall Street following several sharp reversals after a report suggested inflation may not be slowing as quickly and as smoothly as hoped.
Mattel is planning to revitalize the famous purple dinosaur with a new presence across television, film, YouTube, and kids' products such as toys, books, and clothes
