Zach Overton on Samsung's Brick and Mortar Experience
For electronics giant Samsung, the retail experience has to be “so much more than just shopping,” says Zach Overton, VP of consumer experience for Samsung. That’s why Samsung is rolling out a multipurpose digital hub to test out products that amplify everyday experiences. Zach Overton sat down with Alyssa Julya Smith at the eTail conference in Palm Springs, California to discuss the company's new venture.
Overton explains that it's really "about how you make the brick-and-mortar space the most profound expression of your brand.”
The two-year-old Samsung 837 venue, located in Manhattan’s Meatpacking District, features events like movie screenings and live performances. It allows customers to become immersed in Samsung technologies through virtual reality and interactive art installations.
Veronica Willis, investment strategy analyst with Wells Fargo Investment Institute, joined Cheddar News to discuss Wednesday's trading session following better-than-expected retail sales and what's on tap for the markets this year.
The median retirement savings account balance for Americans aged 65 and over was just $88,000 due to medical expenses, according to a report. Pratik Patel, head of Family Wealth Strategies with BMO Family Office, joined Cheddar News to discuss what's needed to save for a comfortable retirement.
