Zach Overton on Samsung's Brick and Mortar Experience
For electronics giant Samsung, the retail experience has to be “so much more than just shopping,” says Zach Overton, VP of consumer experience for Samsung. That’s why Samsung is rolling out a multipurpose digital hub to test out products that amplify everyday experiences. Zach Overton sat down with Alyssa Julya Smith at the eTail conference in Palm Springs, California to discuss the company's new venture.
Overton explains that it's really "about how you make the brick-and-mortar space the most profound expression of your brand.”
The two-year-old Samsung 837 venue, located in Manhattan’s Meatpacking District, features events like movie screenings and live performances. It allows customers to become immersed in Samsung technologies through virtual reality and interactive art installations.
United Airlines is launching a venture fund designed to support startups that are working on making jet fuel more sustainable and decarbonizing air travel.
Consumers are willing to pay monthly subscription fees for streaming services, pet food and even toilet paper. And now some restaurants are betting they’ll do the same for their favorite meals.
Cannabis company Curaleaf has rolled out a series of ads on Twitter, following a high-profile decision by the social media company to permit the federally illegal industry to advertise.
Pinterest launched a new travel hub called "Find Your Routes" to inspire safe travel and highlight black travelers. Cheddar News dives deep into the social media giant's new platform for Black History Month.
