Zach Overton on Samsung's Brick and Mortar Experience
For electronics giant Samsung, the retail experience has to be “so much more than just shopping,” says Zach Overton, VP of consumer experience for Samsung. That’s why Samsung is rolling out a multipurpose digital hub to test out products that amplify everyday experiences. Zach Overton sat down with Alyssa Julya Smith at the eTail conference in Palm Springs, California to discuss the company's new venture.
Overton explains that it's really "about how you make the brick-and-mortar space the most profound expression of your brand.”
The two-year-old Samsung 837 venue, located in Manhattan’s Meatpacking District, features events like movie screenings and live performances. It allows customers to become immersed in Samsung technologies through virtual reality and interactive art installations.
Target reported on Tuesday a 43% drop in profits and a slight uptick in sales for the holiday quarter, reflecting the discounter's ongoing challenges of cautious consumer spending and its own higher costs.
The largest movie theater chain in the U.S., AMC Theatres, is launching a line of microwave and ready-to-eat popcorn products in a bid to diversify its business.
Elon Musk is back on top of Bloomberg's ranking of the richest people on earth. The billionaire lost his position to Bernard Arnault, who helms French high-fashion conglomerate LVMH, in December of 2022, as Tesla's stock declined significantly amid a broader market downturn.
Dan Geltrude, managing partner with Geltrude & Co., joined Cheddar News to explain federal income tax requirements for college students and when they are obligated to file a return.
Starting March 21, McDonald's will expand its partnership with Krispy Kreme to approximately 160 locations across Louisville, Lexington, and the surrounding area.
