Zach Overton on Samsung's Brick and Mortar Experience
For electronics giant Samsung, the retail experience has to be “so much more than just shopping,” says Zach Overton, VP of consumer experience for Samsung. That’s why Samsung is rolling out a multipurpose digital hub to test out products that amplify everyday experiences. Zach Overton sat down with Alyssa Julya Smith at the eTail conference in Palm Springs, California to discuss the company's new venture.
Overton explains that it's really "about how you make the brick-and-mortar space the most profound expression of your brand.”
The two-year-old Samsung 837 venue, located in Manhattan’s Meatpacking District, features events like movie screenings and live performances. It allows customers to become immersed in Samsung technologies through virtual reality and interactive art installations.
Tesla shareholders filed a lawsuit against the company and Elon Musk, accusing the billionaire of overstating the capabilities of the electric vehicle's self-driving software.
Janice Gassam Asare, workplace equity consultant and the founder of Black White Green (BWG) Business Solutions, discusses supporting Black-owned businesses outside of Black History Month.
Amazon is giving employees the option to use their equity in the company as a form of collateral when purchasing a home through online mortgage lender Better.com.
