Zach Overton on Samsung's Brick and Mortar Experience
For electronics giant Samsung, the retail experience has to be “so much more than just shopping,” says Zach Overton, VP of consumer experience for Samsung. That’s why Samsung is rolling out a multipurpose digital hub to test out products that amplify everyday experiences. Zach Overton sat down with Alyssa Julya Smith at the eTail conference in Palm Springs, California to discuss the company's new venture.
Overton explains that it's really "about how you make the brick-and-mortar space the most profound expression of your brand.”
The two-year-old Samsung 837 venue, located in Manhattan’s Meatpacking District, features events like movie screenings and live performances. It allows customers to become immersed in Samsung technologies through virtual reality and interactive art installations.
A report shows that a majority of young adults get their money advice on social media. Kendall Meade, financial planner at SoFi, joined Cheddar News to explain how to vet economic tips on social media.
Ryan Begin, Divert's CEO and co-founder, joined Cheddar News after the company recently received $1 billion infrastructure development agreement with Enbridge to support its efforts to protect the value of food.
John Peyton, CEO, of Dine Brands, parent company of IHOP and Applebee's, joined Cheddar News to discuss the company's latest earnings results and venture into fast casual with the acquisition of Fuzzy’s Taco Shop.
There were a record 2.6 million weddings in 2022, which is up from 1.9 million in 2021 and 1.3 million in 2020, according to a report from The Knot, a wedding planning agency.
