Zach Overton on Samsung's Brick and Mortar Experience
For electronics giant Samsung, the retail experience has to be “so much more than just shopping,” says Zach Overton, VP of consumer experience for Samsung. That’s why Samsung is rolling out a multipurpose digital hub to test out products that amplify everyday experiences. Zach Overton sat down with Alyssa Julya Smith at the eTail conference in Palm Springs, California to discuss the company's new venture.
Overton explains that it's really "about how you make the brick-and-mortar space the most profound expression of your brand.”
The two-year-old Samsung 837 venue, located in Manhattan’s Meatpacking District, features events like movie screenings and live performances. It allows customers to become immersed in Samsung technologies through virtual reality and interactive art installations.
A Republican-led House panel voted to advance a bill that would give President Joe Biden the power to ban TikTok. Chris Pierson, the founder and CEO of BlackCloak, joined Cheddar News to discuss how the process could affect other businesses.
Ahmed Riesgo, chief investment officer for financial services company Insigneo, told Cheddar News that, "the U.S. economy should be okay" for the next six months.
Arianne Adams, Head of Derivatives and Global Client Services at CBOE, joins Cheddar News to break down what exactly same day options are, how they are traded, the benefits of same day options, and so much more.
A federal labor judge has ordered Starbucks to reinstate seven fired workers after finding that the company violated labor laws “hundreds of times” during a unionization campaign in Buffalo, New York.
