Zach Overton on Samsung's Brick and Mortar Experience
For electronics giant Samsung, the retail experience has to be “so much more than just shopping,” says Zach Overton, VP of consumer experience for Samsung. That’s why Samsung is rolling out a multipurpose digital hub to test out products that amplify everyday experiences. Zach Overton sat down with Alyssa Julya Smith at the eTail conference in Palm Springs, California to discuss the company's new venture.
Overton explains that it's really "about how you make the brick-and-mortar space the most profound expression of your brand.”
The two-year-old Samsung 837 venue, located in Manhattan’s Meatpacking District, features events like movie screenings and live performances. It allows customers to become immersed in Samsung technologies through virtual reality and interactive art installations.
Costco shares fell in afterhours trading after the company saw total revenue fall slightly shy of Wall Street estimates while e-commerce sales tumbled 9.6%.
Alex Morris, chief investment officer with F/M Investments, joined Cheddar News to discuss near session highs in Thursday's trading despite soaring yields.
In this photo illustration, a silhouetted woman holds a smartphone with the Neuralink logo displayed on the screen. (Photo Illustration by Rafael Henrique/SOPA Images/LightRocket via Getty Images)
Character design studio Superplastic recently raised $20 million in a Series A round. Paul Budnitz, founder and CEO of Superplastic, joined Cheddar News to discuss the financing and a new collaboration with Amazon to develop a new series.
About 45% of American households invest in REITs. Jeremy Pagan, research analyst with Morningstar Inc., joined Cheddar News to explain the pros and cons of investing in REITs.
