Zach Overton on Samsung's Brick and Mortar Experience
For electronics giant Samsung, the retail experience has to be “so much more than just shopping,” says Zach Overton, VP of consumer experience for Samsung. That’s why Samsung is rolling out a multipurpose digital hub to test out products that amplify everyday experiences. Zach Overton sat down with Alyssa Julya Smith at the eTail conference in Palm Springs, California to discuss the company's new venture.
Overton explains that it's really "about how you make the brick-and-mortar space the most profound expression of your brand.”
The two-year-old Samsung 837 venue, located in Manhattan’s Meatpacking District, features events like movie screenings and live performances. It allows customers to become immersed in Samsung technologies through virtual reality and interactive art installations.
Fast casual pasta chain Due' Cucina recently raised $2.5 million in a new financing round. Davide Macchi, co-founder and CEO of Due Cucina, joined Cheddar News to discuss the company's operations and what lies ahead.
Millions of Americans with retirement plans switch jobs every year. Bobbi Rebell, certified financial planner & personal finance expert, joined Cheddar News to discuss what to do when doing so.
Railroad unions report that workers for Norfolk Southern who were present at the derailment and chemical spill site in East Palestine, Ohio, have been falling ill.
High-end clothing retailer Nordstrom is shutting down all 13 stores in Canada and laying off 2,500 employees after failing to make a profit in America's neighbor to the north.
