Zach Overton on Samsung's Brick and Mortar Experience
For electronics giant Samsung, the retail experience has to be “so much more than just shopping,” says Zach Overton, VP of consumer experience for Samsung. That’s why Samsung is rolling out a multipurpose digital hub to test out products that amplify everyday experiences. Zach Overton sat down with Alyssa Julya Smith at the eTail conference in Palm Springs, California to discuss the company's new venture.
Overton explains that it's really "about how you make the brick-and-mortar space the most profound expression of your brand.”
The two-year-old Samsung 837 venue, located in Manhattan’s Meatpacking District, features events like movie screenings and live performances. It allows customers to become immersed in Samsung technologies through virtual reality and interactive art installations.
White Claw helped make hard seltzer a staple for American drinkers. Now it's getting into the spirit business with its own vodka brand because of new rules passed during the pandemic.
TikTok is banning deepfakes amid increasing pressure from the U.S. government over privacy and security concerns. CEO Shou Zi Chew announced the policy in a TikTok video on Tuesday two days ahead of his scheduled appearance before congress.
Cheddar News looks ahead to The Day Ahead as the Federal Reserve meets to decide on a rate hike. Earnings are also on tap from Petco, Chewy and KB Home.
Language app Duolingo last week launched a new subscription tier, called Duolingo Max, that uses an artificially intelligent chatbot to provide more personalized feedback to learners.
