Zach Overton on Samsung's Brick and Mortar Experience
For electronics giant Samsung, the retail experience has to be “so much more than just shopping,” says Zach Overton, VP of consumer experience for Samsung. That’s why Samsung is rolling out a multipurpose digital hub to test out products that amplify everyday experiences. Zach Overton sat down with Alyssa Julya Smith at the eTail conference in Palm Springs, California to discuss the company's new venture.
Overton explains that it's really "about how you make the brick-and-mortar space the most profound expression of your brand.”
The two-year-old Samsung 837 venue, located in Manhattan’s Meatpacking District, features events like movie screenings and live performances. It allows customers to become immersed in Samsung technologies through virtual reality and interactive art installations.
According to a Wall Street Journal report, McDonald's is closing its U.S. offices this week ahead of planned layoffs. The report cited an internal memo that told managers to stay home through the week, so they can inform employees of the layoffs virtually.
Cheddar News breaks down what to look for Next Week on the Street. Donald Trump will be arraigned after his indictment this week while jobs data for March will be released.
NBA's Giannis Antetokounmpo and investor John Koudounis are launching an ETF to make investing more accessible, with 10% of profits going to charitable causes. Both joined Cheddar News to discuss their partnership and explain the importance of their venture.
UPS has more than 100,000 drivers on roads across the globe. Lindsay Cordova, Site Manager for UPS Integrad, joins Cheddar News to discuss what this intense training entails, and its Circle of Honor program for employees.
A federal appeals court has ruled that a 2018 Twitter post by Tesla CEO Elon Musk unlawfully threatened Tesla employees with the loss of stock options if they decided to be represented by a union.
Major news organizations such as The New York Times and Washington Post are declining to pay to have their accounts verified on Twitter ahead of the anticipated changes on the platform Saturday.
Netflix said it plans to reorganize its film unit with the aim of making fewer movies a year as it looks to cut costs with layoffs and a reorganization in the works.
