For electronics giant Samsung, the retail experience has to be “so much more than just shopping,” says Zach Overton, VP of consumer experience for Samsung. That’s why Samsung is rolling out a multipurpose digital hub to test out products that amplify everyday experiences. Zach Overton sat down with Alyssa Julya Smith at the eTail conference in Palm Springs, California to discuss the company's new venture.
Overton explains that it's really "about how you make the brick-and-mortar space the most profound expression of your brand.”
The two-year-old Samsung 837 venue, located in Manhattan’s Meatpacking District, features events like movie screenings and live performances. It allows customers to become immersed in Samsung technologies through virtual reality and interactive art installations.
Jeep unveiled its 2024 Wrangler SUV, with more capabilities and updated technology.
Major crypto tokens, including Bitcoin, are trading higher.
Bed Bath & Beyond struck a deal with an investment management firm to get more product on the shelves in an effort to avoid bankruptcy.
Google revealed details of its new artificial intelligence supercomputer on Wednesday.
Demand for mortgages was down last week, even though rates inched lower for potential homebuyers.
Walmart told shareholders Wednesday that inflation is impacting the business. Now it is looking to add automation to offset hiring.
Bob Lee, a technology executive who created Cash App and was currently chief product officer of MobileCoin, has been fatally stabbed in San Francisco.
The Food and Drug Administration has announced that the maker of a brand of eye drops linked to an outbreak of fatal bacterial infections failed to follow safety protocols.
Southwest Airlines Co. has announced the return of its "Companion Pass" offer, which allows the airline's "Rapid Rewards" members to designate a companion who can travel with them for free between August 15 and September 30.
German carmaker Volkswagen said it plans to introduce 25 new electric vehicle models through 2030. As that roll out begins in earnest, Pablo Di Si, president and CEO of Volkswagen Group of America, provided Cheddar News with a breakdown of what consumers can expect from the line-up.
