Zach Overton on Samsung's Brick and Mortar Experience
For electronics giant Samsung, the retail experience has to be “so much more than just shopping,” says Zach Overton, VP of consumer experience for Samsung. That’s why Samsung is rolling out a multipurpose digital hub to test out products that amplify everyday experiences. Zach Overton sat down with Alyssa Julya Smith at the eTail conference in Palm Springs, California to discuss the company's new venture.
Overton explains that it's really "about how you make the brick-and-mortar space the most profound expression of your brand.”
The two-year-old Samsung 837 venue, located in Manhattan’s Meatpacking District, features events like movie screenings and live performances. It allows customers to become immersed in Samsung technologies through virtual reality and interactive art installations.
Will Sealy, co-founder and CEO of digital student loan consulting firm Summer, joined Cheddar News to discuss the process to obtain the best financial aid package ahead of a new school year.
Brian Jacobsen, senior investment strategist with Allspring Global Investments, joined Cheddar News to discuss Tuesday's trading session as investors await key inflation data that could prompt further action from the Federal Reserve.
Accessible travel startup Wheel the World recently raised $6 million in a pre-Series A funding round. Alvaro Silberstein, CEO and co-founder of Wheel the World, joined Cheddar News to explain his company's mission to help people with disabilities and their families have access to travel.
Last year, the minivan only made up 1.8% of auto sales but more and more people are interested in purchasing the comfortable, multi-seater. Cheddar News looks back at the evolution and history of the minivan.
