Zach Overton on Samsung's Brick and Mortar Experience
For electronics giant Samsung, the retail experience has to be “so much more than just shopping,” says Zach Overton, VP of consumer experience for Samsung. That’s why Samsung is rolling out a multipurpose digital hub to test out products that amplify everyday experiences. Zach Overton sat down with Alyssa Julya Smith at the eTail conference in Palm Springs, California to discuss the company's new venture.
Overton explains that it's really "about how you make the brick-and-mortar space the most profound expression of your brand.”
The two-year-old Samsung 837 venue, located in Manhattan’s Meatpacking District, features events like movie screenings and live performances. It allows customers to become immersed in Samsung technologies through virtual reality and interactive art installations.
Elon Musk claimed that artificial intelligence has the potential to cause 'civilization destruction.' The billionaire is currently planning to come out with an AI platform, TruthGPT.
A giant Tyrannosaurus rex skeleton that’s been dug up from three sites in the United States is going up for auction in Zurich. It's a first sale of its kind in Europe.
