Zach Overton on Samsung's Brick and Mortar Experience
For electronics giant Samsung, the retail experience has to be “so much more than just shopping,” says Zach Overton, VP of consumer experience for Samsung. That’s why Samsung is rolling out a multipurpose digital hub to test out products that amplify everyday experiences. Zach Overton sat down with Alyssa Julya Smith at the eTail conference in Palm Springs, California to discuss the company's new venture.
Overton explains that it's really "about how you make the brick-and-mortar space the most profound expression of your brand.”
The two-year-old Samsung 837 venue, located in Manhattan’s Meatpacking District, features events like movie screenings and live performances. It allows customers to become immersed in Samsung technologies through virtual reality and interactive art installations.
Cheddar News' Courtney Sturgeon reports live from the options trading floor to break down the busy earnings week ahead for big tech, and the launch of Cboe's 1-Day Volatility Index (VIX1D).
Haley Sacks, founder and CEO of Finance Is Cool, joined Cheddar News to provide tips on when hiring a financial planner is needed. "They will help you figure out exactly how to maximize your personal situation," she said. "They're going to think about your long-term plans, consider your goals and incorporate all of that into the structure that they create for you."
Scott Wren, senior global market strategist with Wells Fargo Investment Institute, joined Cheddar News to discuss Monday's market trading as earnings continue to trickle in and ahead of a Federal Reserve meeting next week.
The Walt Disney Co. will be laying off several thousand employees this week, a second round of cuts that’s part of a previously announced plan to eliminate 7,000 jobs this year.
