Zach Overton on Samsung's Brick and Mortar Experience
For electronics giant Samsung, the retail experience has to be “so much more than just shopping,” says Zach Overton, VP of consumer experience for Samsung. That’s why Samsung is rolling out a multipurpose digital hub to test out products that amplify everyday experiences. Zach Overton sat down with Alyssa Julya Smith at the eTail conference in Palm Springs, California to discuss the company's new venture.
Overton explains that it's really "about how you make the brick-and-mortar space the most profound expression of your brand.”
The two-year-old Samsung 837 venue, located in Manhattan’s Meatpacking District, features events like movie screenings and live performances. It allows customers to become immersed in Samsung technologies through virtual reality and interactive art installations.
Mortgage delinquencies rose to nearly 4% in the fourth quarter last year, according to the Mortgage Bankers Association. Howard Dvorkin, certified financial planner and chairman of Debt.com, joined Cheddar News to provide tips on what to do if you can't make mortgage payments.
Dory Wiley, president and CEO of Commerce Street Holdings, joined Cheddar News to discuss Tuesday's trading as big tech is set to report earnings. This also followed First Republic Bank posting its latest results that prompted its stock to plummet after it said deposits fell.
Colorado is set to become the first state to sign a ‘right to repair’ law allowing farmers to fix their own equipment with a bill signing Tuesday afternoon by Democratic Gov. Jared Polis.
