Zach Overton on Samsung's Brick and Mortar Experience
For electronics giant Samsung, the retail experience has to be “so much more than just shopping,” says Zach Overton, VP of consumer experience for Samsung. That’s why Samsung is rolling out a multipurpose digital hub to test out products that amplify everyday experiences. Zach Overton sat down with Alyssa Julya Smith at the eTail conference in Palm Springs, California to discuss the company's new venture.
Overton explains that it's really "about how you make the brick-and-mortar space the most profound expression of your brand.”
The two-year-old Samsung 837 venue, located in Manhattan’s Meatpacking District, features events like movie screenings and live performances. It allows customers to become immersed in Samsung technologies through virtual reality and interactive art installations.
MTV, a division of Paramount, is planning to shut down its news division and lay off 25 percent of its workforce. The company cited "broader economic headwinds" as the reason for the shuttering. The decision comes as Paramount makes cuts to better compete with rival entertainment giants.
Consumer prices in the United States rose again in April, and measures of underlying inflation stayed high, suggesting that rising costs could persist for months to come.
Goldman Sachs will pay $215 million to settle a years-long class action lawsuit that claimed the bank discriminated against women when it came to pay, performance evaluations and promotions.
Airbnb warned in its latest quarterly report of a possible slowdown in bookings. Cheddar News breaks down how budget-conscious customers are planning changes in travel for the upcoming summer season.
Amazon said Tuesday it launched a new service that will allow customers to purchase physical products while playing video games or interacting in virtual reality.
