Zach Overton on Samsung's Brick and Mortar Experience
For electronics giant Samsung, the retail experience has to be “so much more than just shopping,” says Zach Overton, VP of consumer experience for Samsung. That’s why Samsung is rolling out a multipurpose digital hub to test out products that amplify everyday experiences. Zach Overton sat down with Alyssa Julya Smith at the eTail conference in Palm Springs, California to discuss the company's new venture.
Overton explains that it's really "about how you make the brick-and-mortar space the most profound expression of your brand.”
The two-year-old Samsung 837 venue, located in Manhattan’s Meatpacking District, features events like movie screenings and live performances. It allows customers to become immersed in Samsung technologies through virtual reality and interactive art installations.
Peloton is recalling more than 2 million exercise bikes over a safety concern with its bike seat post, and the Consumer Product Safety Commission said it's received some injury reports.
Peloton is recalling more than 2 million of its exercise bikes because the bike’s seat post assembly can break during use, posing fall and injury hazards.
Cheddar News reporter Ashley Mastronardi tracks the rise of the "mom-fluencer" or working mothers who have left their jobs to become full-time content creators. While not a new phenomenon, experts say the trend has gained momentum since the start of the pandemic.
Volkswagen's annual shareholder meeting was briefly disrupted Wednesday by protests over the company's factory in China's Xinjiang province, with a shouting, topless activist interrupting the speech by CEO Oliver Blume before she was hustled away by security personnel.
The number of Americans filing for jobless claims last week rose to its highest level in a year-and-a-half, though the labor market remains healthy by historical standards.
The process to purchase a home nowadays can be a daunting one, especially with inflation and higher interest rates in tow. Danielle Hale, chief economist at Realtor.com, joined Cheddar News to provide some tips for those looking to purchase a residence in a volatile environment.
