Zach Overton on Samsung's Brick and Mortar Experience
For electronics giant Samsung, the retail experience has to be “so much more than just shopping,” says Zach Overton, VP of consumer experience for Samsung. That’s why Samsung is rolling out a multipurpose digital hub to test out products that amplify everyday experiences. Zach Overton sat down with Alyssa Julya Smith at the eTail conference in Palm Springs, California to discuss the company's new venture.
Overton explains that it's really "about how you make the brick-and-mortar space the most profound expression of your brand.”
The two-year-old Samsung 837 venue, located in Manhattan’s Meatpacking District, features events like movie screenings and live performances. It allows customers to become immersed in Samsung technologies through virtual reality and interactive art installations.
Sam Burns, chief strategist at Mill Street Research, joined Cheddar News to discuss a volatile trading week on Wall Street as the debt ceiling debate continues ahead of the June 1 deadline.
Elon Musk confirmed that former NBC ad executive Linda Yaccarino will be Twitter's next chief executive while Musk will serve as chief technology officer and executive chair. Cheddar News breaks down the new moves.
The Week's Top Stories is a guided tour through the biggest market stories of the week, from winning stocks to brutal dips to the facts and forecasts generating buzz on Wall Street.
McDonald’s and a franchise holder are at fault after a hot Chicken McNugget from a Happy Meal fell on a little girl's leg and caused second-degree burns.
The peak summer travel season is almost here, and pilots are stepping up their pressure on major airlines for new contracts that will include higher pay.
Sony Pictures Entertainment's faith-based streaming platform, Pure Flix, is merging with Great American Media, a newer cable company that has challenged the market currently dominated by Hallmark Channel.
