Zach Overton on Samsung's Brick and Mortar Experience
For electronics giant Samsung, the retail experience has to be “so much more than just shopping,” says Zach Overton, VP of consumer experience for Samsung. That’s why Samsung is rolling out a multipurpose digital hub to test out products that amplify everyday experiences. Zach Overton sat down with Alyssa Julya Smith at the eTail conference in Palm Springs, California to discuss the company's new venture.
Overton explains that it's really "about how you make the brick-and-mortar space the most profound expression of your brand.”
The two-year-old Samsung 837 venue, located in Manhattan’s Meatpacking District, features events like movie screenings and live performances. It allows customers to become immersed in Samsung technologies through virtual reality and interactive art installations.
The head of the artificial intelligence company that makes ChatGPT will testify before Congress as lawmakers call for new rules to guide the rapid development of AI technology.
The recent failures of a trio of midsize banks has once again raised questions about whether senior executives in the U.S. are being rewarded more for short-term gains — like rising stock prices — than for ensuring their companies' long-term health.
3M has fired prominent company executive Michael Vale due to “inappropriate personal conduct and violation of company policy,” the maker of Post-it notes, industrial coatings and ceramics announced on Monday.
Cheddar News attended the upfront presentation by NBC Universal and broke down how this year's event was different from previous years due to the ongoing writers' strike.
Steve Sosnick, chief strategist with Interactive Brokers, joined Cheddar News to discuss Monday's light trading session ahead of debt ceiling discussions on Tuesday. Sosnick also weighed in on what the Federal Reserve could have in its sight.
General Motors (GM) has submitted a safety recall notification to the National Highway Traffic Safety Administration for 994,763 sports utility vehicles with defective airbag inflators.
