Zach Overton on Samsung's Brick and Mortar Experience
For electronics giant Samsung, the retail experience has to be “so much more than just shopping,” says Zach Overton, VP of consumer experience for Samsung. That’s why Samsung is rolling out a multipurpose digital hub to test out products that amplify everyday experiences. Zach Overton sat down with Alyssa Julya Smith at the eTail conference in Palm Springs, California to discuss the company's new venture.
Overton explains that it's really "about how you make the brick-and-mortar space the most profound expression of your brand.”
The two-year-old Samsung 837 venue, located in Manhattan’s Meatpacking District, features events like movie screenings and live performances. It allows customers to become immersed in Samsung technologies through virtual reality and interactive art installations.
Actors represented by the Hollywood union SAG-AFTRA voted Monday evening to authorize a strike if they don't agree on a new contract with major studios, streamers and production companies by June 30.
Mallon FitzPatrick, managing director and head of wealth planning at Robertson Stephens, offers some tips for how first-time investors can dip their toe into the stock market.
Journalists at two dozen local newspapers across the U.S. walked off the job Monday to demand an end to painful cost-cutting measures and a change of leadership at Gannett, the country's biggest newspaper chain.
Apple on Monday unveiled a long-rumored headset that will place its users between the virtual and real world, while also testing the technology trendsetter's ability to popularize new-fangled devices after others failed to capture the public's imagination.
A new poll shows that nearly half of Americans want a minimalist lifestyle and 41% cited financial reasons for doing so. Joshua Becker, founder and editor of Becoming Minimalist, joined Cheddar News to discuss the financial and psychological benefits of removing the physical possessions not needed.
