Zach Overton on Samsung's Brick and Mortar Experience
For electronics giant Samsung, the retail experience has to be “so much more than just shopping,” says Zach Overton, VP of consumer experience for Samsung. That’s why Samsung is rolling out a multipurpose digital hub to test out products that amplify everyday experiences. Zach Overton sat down with Alyssa Julya Smith at the eTail conference in Palm Springs, California to discuss the company's new venture.
Overton explains that it's really "about how you make the brick-and-mortar space the most profound expression of your brand.”
The two-year-old Samsung 837 venue, located in Manhattan’s Meatpacking District, features events like movie screenings and live performances. It allows customers to become immersed in Samsung technologies through virtual reality and interactive art installations.
Amid peak summer travel, thousands of air travelers faced flight cancellations and delays this weekend as thunderstorms rolled in across the U.S. East Coast and Midwest.
Amazon could be the largest retailer in 2024, according to a report while FTX is suing former disgraced CEO Sam Bankman-Fried to retrieve funds. And the Directors Guild of America members voted in favor of a new contract.
