For electronics giant Samsung, the retail experience has to be “so much more than just shopping,” says Zach Overton, VP of consumer experience for Samsung. That’s why Samsung is rolling out a multipurpose digital hub to test out products that amplify everyday experiences. Zach Overton sat down with Alyssa Julya Smith at the eTail conference in Palm Springs, California to discuss the company's new venture.
Overton explains that it's really "about how you make the brick-and-mortar space the most profound expression of your brand.”
The two-year-old Samsung 837 venue, located in Manhattan’s Meatpacking District, features events like movie screenings and live performances. It allows customers to become immersed in Samsung technologies through virtual reality and interactive art installations.
Chinese tech company Huawei reported a 2.2% year-over-year growth in its consumer business revenue.
Stocks opened lower on Friday after the latest inflation report came in hotter than expected.
Amazon is cutting some of its private label in-house brands in a bid to cut costs.
Lyft said it plans to end surge pricing.
Target is turning to Starbucks and adding them to curbside pickup in a bid to jolt sales.
Automaker Stellantis revealed plans to unveil another Fiat electric vehicle.
A new report showed that new car prices are starting to cool off.
Senior citizens who receive social security benefits could see a much smaller raise in 2024.
The U.S. natural gas market is showing no signs of slowing, thanks to the recent hot weather.
Gas prices are still elevated, according to a new report from AAA.
