Zach Overton on Samsung's Brick and Mortar Experience
For electronics giant Samsung, the retail experience has to be “so much more than just shopping,” says Zach Overton, VP of consumer experience for Samsung. That’s why Samsung is rolling out a multipurpose digital hub to test out products that amplify everyday experiences. Zach Overton sat down with Alyssa Julya Smith at the eTail conference in Palm Springs, California to discuss the company's new venture.
Overton explains that it's really "about how you make the brick-and-mortar space the most profound expression of your brand.”
The two-year-old Samsung 837 venue, located in Manhattan’s Meatpacking District, features events like movie screenings and live performances. It allows customers to become immersed in Samsung technologies through virtual reality and interactive art installations.
TSG Entertainment, which helped Disney finance 'Avatar: The Way of Water' just filed a lawsuit against the House of Mouse, claiming it has withheld profits and used other methods to avoid paying what is due.
Child welfare advocates filed a federal lawsuit Tuesday asking a judge to force the Biden administration to block imports of cocoa harvested by children in West Africa that can end up in America's most popular chocolate desserts and candies.
