For electronics giant Samsung, the retail experience has to be “so much more than just shopping,” says Zach Overton, VP of consumer experience for Samsung. That’s why Samsung is rolling out a multipurpose digital hub to test out products that amplify everyday experiences. Zach Overton sat down with Alyssa Julya Smith at the eTail conference in Palm Springs, California to discuss the company's new venture.
Overton explains that it's really "about how you make the brick-and-mortar space the most profound expression of your brand.”
The two-year-old Samsung 837 venue, located in Manhattan’s Meatpacking District, features events like movie screenings and live performances. It allows customers to become immersed in Samsung technologies through virtual reality and interactive art installations.
Be Well: Teaching Kids to Become Financially Literate
Fox is facing another lawsuit related to the 2020 election coverage.
Apple announced several new products at an event on Tuesday, including the iPhone 15.
Top tech leaders will meet privately with Senators on Capitol Hill and discuss artificial intelligence.
Lucas Jensen, senior manager of company-operated locations, and Gabi Picinic, general manager, both of 'The Melting Pot,' joined Cheddar News to demonstrate how to go about a chocolate fondue at home, explaining the process and ingredients needed to do so.
Stocks ticked up higher as investors digested the latest gauge on inflation
Apple held its latest event, unveiled two new products and launched a new iPhone. Michelle Castillo broke down what products and features were included at the 'Wonderlust' event on Tuesday.
Netflix released a trailer for a new series called "The Fall of the House of Usher."
Lyft is rolling out a new feature to increase the safety of women and non-binary riders.
Taco Bell is marking Taco Tuesday with some deals.
