Zach Overton on Samsung's Brick and Mortar Experience
For electronics giant Samsung, the retail experience has to be “so much more than just shopping,” says Zach Overton, VP of consumer experience for Samsung. That’s why Samsung is rolling out a multipurpose digital hub to test out products that amplify everyday experiences. Zach Overton sat down with Alyssa Julya Smith at the eTail conference in Palm Springs, California to discuss the company's new venture.
Overton explains that it's really "about how you make the brick-and-mortar space the most profound expression of your brand.”
The two-year-old Samsung 837 venue, located in Manhattan’s Meatpacking District, features events like movie screenings and live performances. It allows customers to become immersed in Samsung technologies through virtual reality and interactive art installations.
Ride-hailing companies Uber and Lyft will pay a combined $328 million to settle wage theft claims in New York, Attorney General Letitia James announced Thursday.
World leaders and top executives are meeting just outside of London on Wednesday and Thursday to address artificial intelligence concerns and risks. Cheddar News explains.
Orthodontist and dentofacial orthopedist Dr. Kami Hoss founded SuperMouth to help get kids excited to brush their teeth the right way from the beginning.
