Is Detroit still the auto capital of the U.S.? That is the question, as Silicon Valley-based companies such as Tesla and Google have ramped up the focus on electric and driverless vehicle technology.
But Scott Evans, Editor at Motor Trend, argues that Detroit automakers are staking their own claim on the region.
“Once they realized that software was going to be the future of automobiles, they all opened up R&D shops in Silicon Valley,” he said. “They’ve got all sorts of tech centers. They’ve got thousands of people employed out there, working closely with all the tech companies to figure out how they can get the latest tech into vehicles faster than ever before.”
Many major car manufacturers are showing off that hot new tech this week at the Detroit Auto Show. But one company is noticeably absent: Tesla. Evans says the electric automaker, known for its cash-intensive business model, would rather allocate its resources elsewhere.
“Rather than renting space at a major auto show like this, which can be pretty expensive, they’re going with stick to word-of-mouth,” he said. “Everyone knows Tesla. Tesla is in the news all the time, they don’t feel like they need to advertise much at all. You never see Tesla TV commercials because they’re a household name already.”
For full interview [click here](https://cheddar.com/videos/the-detroit-auto-show-revs-up).
Two weeks earlier than expected, Howard Schultz stepped down as chief executive officer of Starbucks, and Laxman Narasimhan is taking over the global coffee chain.
The U.S. Federal Reserve is working with other central banks around the world to ensure dollars are available to stop any liquidity issues related to the ongoing crisis in the banking sector.
Blue check marks are coming to Instagram and Facebook. Meta CEO Mark Zuckerberg on Friday announced the expansion of a premium subscription service for $11.99 per month on the web and $14.99 on mobile. The service launched in Australia and New Zealand last month.
New York Community Bank has agreed to buy a significant chunk of the failed Signature Bank in a $2.7 billion deal, the Federal Deposit Insurance Corp. said late Sunday.
Swiss authorities pushed for UBS to take over its smaller rival after a plan for Credit Suisse to borrow up to 50 billion francs ($54 billion) failed to reassure investors and the bank’s customers.
Companies continue to announce fresh rounds of layoffs and hiring freezes so far this year. Teresa Lusk, life coach, joined Cheddar News to discuss what you can do to protect your job.
