Why Sun Basket Is Going After the Healthy Lifestyle Market
The meal-kit delivery service specializes in specific diets from Paleo to gluten-free to Mediterranean, which is how it differentiates itself in the space. "We're not trying to be all things to all people," says CEO Adam Zbar.
For the full interview, [click here](https://cheddar.com/videos/sun-basket-boosts-its-offerings).
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Consumers are willing to pay monthly subscription fees for streaming services, pet food and even toilet paper. And now some restaurants are betting they’ll do the same for their favorite meals.
