How Go90's New Show "Versus" Is Trying to Get Women to Play Sports
Go90's new streaming series "Versus" follows the journey of two rival lacrosse players, Madison and Lauren, who are forced to play on the same team during a summer tournament. Alyssa Julya Smith sits down with two of the stars of the show, Brandon Larracuente and Maddie McCormick, to discuss the new series and why it's such an important show for a young digital audience.
The series highlights the challenges the teen female athletes face on and off the field, and highlights the important life lessons girls learn through participation in sports.
"Versus" is also part of Gatorade's new campaign, "Sisters in Sweat." This campaign aims to shed light on the growing problem of girls dropping out of sports (teen girls today drop out of sports at 1.5x the rate of boys by age 14), by showing that staying in sports throughout their teenage years has long-term, personal benefits.
"Versus," which is produced by AwesomenessTV, is currently available to stream on go90 every Wednesday.
This year on Black Friday, the National Basketball Players Association launched a traveling NBPA-branded holiday pop-up called 'NBPA 450 Gives.' This was a 14-day long experiential and digital activation showcasing the best gifts for this holiday season, featuring items from black-owned businesses to celebrate Google's black-owned Friday initiative. JD sat down with Brooklyn Nets player, Blake Griffin, who helped launch this initiative.
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After becoming the must-have app in 2020, TikTok continues to be a dominant force in the music industry. According to TikTok's 2021 music report, 430 songs exceeded 1 billion video views on the platform this year, three times as many songs as last year. TikTok's music editorial lead, William Gruger, joined Cheddar News to discuss.
The Trevor Project released its latest extensive peer-revied study examining hormone therapy among transgender and nonbinary youth. The article is the first large-scale study to examine the relationship between receiving gender-affirming hormone therapy and rates of depression and suicide risk. Jonah DeChants, a lead research scientist for The Trevor Project, joined Cheddar News to discuss.
'And Just Like That' viewers we're left speechless after Carrie Bradshaw's 'Mr.Big' suffered a heart attack post-peloton ride and died in the show's premiere episode last week. This death by peloton caused a real-life hit to the company's stock, but it appears peloton has already bounced back. Tiffany Rolfe, R/GA's Global Chief Creative Officer, joins Cheddar News to discuss.
