How Go90's New Show "Versus" Is Trying to Get Women to Play Sports
Go90's new streaming series "Versus" follows the journey of two rival lacrosse players, Madison and Lauren, who are forced to play on the same team during a summer tournament. Alyssa Julya Smith sits down with two of the stars of the show, Brandon Larracuente and Maddie McCormick, to discuss the new series and why it's such an important show for a young digital audience.
The series highlights the challenges the teen female athletes face on and off the field, and highlights the important life lessons girls learn through participation in sports.
"Versus" is also part of Gatorade's new campaign, "Sisters in Sweat." This campaign aims to shed light on the growing problem of girls dropping out of sports (teen girls today drop out of sports at 1.5x the rate of boys by age 14), by showing that staying in sports throughout their teenage years has long-term, personal benefits.
"Versus," which is produced by AwesomenessTV, is currently available to stream on go90 every Wednesday.
In what could be the biggest deal in video games history, Microsoft's purchase of Activision Blizzard underlines the company's aggressive push in gaming and beyond into its long-term vision of being top dog in the metaverse. Adam Hollander, former director of gamification at Microsoft and founder of Hungry Wolves NFT, joined Cheddar's Opening Bell to discuss. “Microsoft always plays chess, not checkers," he said, describing the price tag as an opportunity cost. "It's about integrating Activision Blizzard in with Azure and Windows and Xbox and Hololens and Minecraft and everything else that they're doing for the inevitable goal of being the major player in the next phase of the internet."
Jordan Zakarin, Media Producer at A More Perfect Union, joined Cheddar News to break down the latest from Colorado, where at least 8,700 Kroger employees walked off the job in demand of increased benefits and wages.
Food waste is a major contributor to greenhouse gas emissions in the United States. Strella Biotechnology is trying to solve the problem by introducing new technology to a business that's been around for generations -- farming. The 24-year-old CEO created hi-tech sensors that interpret the shelf life of produce and alert farmers when fruits and vegetables are ready to be sent to supermarkets. The company says the process can help farmers make money, reduce food waste and increase the quality of produce. Strella Biotechnology's co-founder and CEO Katherine Sizov and co-founder and COO Jay Jordan joined Cheddar Climate to discuss.
Norbu Tenzing, Vice President of the American Himalayan Foundation and the son of the first Sherpa to ever summit Everest, joins Cheddar Reveals to discuss how Sherpa's put themselves in danger for clients, and the dangers of Everest's 'Death Zone.'
Gordon Janow, Director of Programs at Alpine Ascents, joins Cheddar Reveals to discuss how to get mentally and physically prepared to climb Mount Everest.
Netflix may not be staying at the top of the streaming wars, according to some wary investors, as competition heats up and it raises prices yet again. Tuna Amobi, director and senior equity analyst at CFRA Research, spoke with Cheddar about what investors should be considering should they stick with the streaming pioneer or drop the investment. "I think it's always mostly about the subscriber growth for the Q4, which is going to be an indicator of how the company has been navigating the speed bumps that we saw early in the year," said Amobi.
Daniel Loría, SVP content strategy and editorial director at Boxoffice Media, joins Cheddar News to discuss what helped 'Scream' score number one at the box office and what it means for the horror genre.
Dave Levinthal, deputy Washington Bureau chief at Insider, joins Cheddar News to discuss Gallup's new survey that reveals more Americans leaned Republican by the end of 2021.