How Go90's New Show "Versus" Is Trying to Get Women to Play Sports
Go90's new streaming series "Versus" follows the journey of two rival lacrosse players, Madison and Lauren, who are forced to play on the same team during a summer tournament. Alyssa Julya Smith sits down with two of the stars of the show, Brandon Larracuente and Maddie McCormick, to discuss the new series and why it's such an important show for a young digital audience.
The series highlights the challenges the teen female athletes face on and off the field, and highlights the important life lessons girls learn through participation in sports.
"Versus" is also part of Gatorade's new campaign, "Sisters in Sweat." This campaign aims to shed light on the growing problem of girls dropping out of sports (teen girls today drop out of sports at 1.5x the rate of boys by age 14), by showing that staying in sports throughout their teenage years has long-term, personal benefits.
"Versus," which is produced by AwesomenessTV, is currently available to stream on go90 every Wednesday.
Alex Silverman, senior reporter covering the business of sports at Morning Consult, joins Cheddar News to discuss why the number of those betting on sports doubled in 2021 and what's next for the industry in 2022.
Alec Baldwin is facing a lawsuit from the family of a fallen marine, Rylee McCollum, for defamation of Rylee's sister Roice. The lawsuit claims Baldwin, who had donated to a fund for the family of Rylee, called Roice an insurrectionist for being present during the January 6 Capitol riots.
Sports Illustrated Swimsuit is marking the 58th anniversary of its first print issue with the announcement of a new advertising mandate called Pay With Change. The magazine's annual print will now only feature brands who are helping drive gender equality forward, creating a sweeping call to action for the publishing industry. MJ Day, editor-in-chief of SI Swimsuit, joined Cheddar to discuss the goals of the new initiative.
Cost of living in the U.S. is getting higher and higher, as inflation pushes up the prices of everything from food to gas. According to a recent Ipsos poll, more than two thirds of people around the world are feeling the squeeze, and low income households are feeling it the most. Garrett Boorojian, Managing Partner at WaveCapital Partners, breaks down some of the factors driving cost of living and how to adjust your budget accordingly.
Sonia Thompson, inclusive marketing strategist and consultant, breaks down the need to retool the hiring process and how organizations can make for a better workplace environment.
Each year plenty of people decide to kick off their new year's resolutions by participating in what is known as "Dry January." Basically one month without alcohol. The practice has gained popularity as a way for social drinkers to take a break from booze for a bit. However, some people are making the decision to take it beyond January. CMO at Heineken USA Jonnie Cahill, joined Cheddar to discuss more.
On this episode of Cheddar Innovates: Vrai CEO discusses the process of creating lab grown diamonds, Entrupy CEO breaks down how the app uses artificial intelligence to analyze authenticity for luxury goods and sneakers; A look at Curiosity Stream's 'Red Elvis.'
Mona Akhavi, CEO of Vrai, joins Cheddar Innovates to discuss the process of creating lab grown diamonds, why this industry is growing, and the latest trends in the jewelry and engagement ring space.
