Why Acquiring Roku Could Solidify Facebook’s Video Strategy
Facebook has already begun digging into the TV space with Facebook Watch, so what might the social media company’s next move in video be?
Jesse Redniss, Chief Innovation Officer of Turner’s TBS and TNT networks, predicts the company might buy Roku.
“Facebook has been trying to be getting into the video space for quite sometime now,” he told Cheddar in a recent interview. “When you look at Facebook’s track record of growth, the acquisition of Insta, WhatsApp, Oculus. In some ways, in order for them to really scale into a marketplace, it’ll make a lot of sense for them to buy one of the leaders in a marketplace they want to get into.”
Roku shares fell steeply Friday after Goldman Sachs downgraded the stock, saying the streaming company is overvalued. Still, the company is trading well above its IPO price, and posted a 48 percent increase in active accounts in the third quarter, as well as a 58 percent increase in streaming hours.
For full interview [click here](https://cheddar.com/videos/a-bold-prediction-on-why-facebook-would-acquire-roku).
Ann Mukherjee, the chairman and CEO of Pernod Ricard North America, joined Cheddar News to talk about Absolut Vodka’s decade-long partnership with the music festival Coachella. Perno Ricard's vodka brand has built the virtual world Absolutland in the Decentraland metaverse for users to explore. "We actually have a vending machine where you can actually purchase the cocktails that will be delivered right to your home," she said. The brand will also be featuring festival headliner Swedish House Mafia.
A fertilizer shortage made worse from the Russia-Ukraine war is reigniting the conversation over sustainable agriculture. With the costs of fertilizer rising, weaning off of synthetic fertilizer may be a good option for farmers trying to keep costs low, while keeping crop margins high. But, Damian Mason, farm owner, agricultural economist and author of "Food Fear," says it's not that simple. Mason joined Cheddar's Opening Bell to explain the challenges of greener practices.
While vending machines can dispense warm food items, RoboBurger is taking the concept one step furter. This all-in-one fridge, griddle and cleaning device will take your order, cook your burger from scratch and deliver it in about 7 minutes -- all without a human to take your order or man the grill.
The Dallas Cowboys have joined forces with cryptocurrency platform Blockchain.com as the NFL loosens restrictions on teams making such deals. The partnership won't open the door for crypto use at AT&T stadium but will provide for some exclusive fan experiences.
Catching you up on what you need to know on Apr 14, 2022, with the U.S. sending $800M to Ukraine, updates on the subway shooting in Brooklyn, Gov. Abbott putting a pause on his southern border truck inspections, migrants being bused from Texas to Washington, DC, the travel mask mandate extending until May 3, and more.
