Pet owners largely think of their cats and dogs as kids, says Aaron Easterly, CEO of Rover, a start-up that provides pet-sitting and pet-walking services. And he says the existing options weren't sufficient to meet their needs. For full interview, [click here](https://cheddar.com/videos/dog-walking-in-the-digital-era).

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NBC Pitches Ad Buyers Amid Writers' Strike
Cheddar News attended the upfront presentation by NBC Universal and broke down how this year's event was different from previous years due to the ongoing writers' strike.
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