Wake Up with Cheddar Day is officially underway and to help celebrate it: custom, bite-size cupcakes from Baked by Melissa.
Melissa Ben-Ishay, founder and owner of Baked by Melissa, presented her baked treats on the show and said the Cheddar logo inspired the colorful dessert design.
"I took a look at the logo and I needed the cupcakes to be colorful," Ben-Ishay said. "We complimented them with sprinkles and colored icing to give you a really big pop of pink and orange just like your brand."
The New York-based cupcake company is known for its signature petite treats, and Ben-Ishay said she intentionally made them tiny so cupcake lovers would not feel guilty about eating a variety of them. "Making them just a 'bite' allowed me to try every flavor without feeling bad about it," she said.
Baked by Melissa has 14 locations and an online shop that can ship the cupcakes around the country.
"At Baked by Melissa, we get to make people happy with our best-in-class product," Ben-Ishay said. "We have the single best gift that you can give," Ben-Ishay said.
Dylan Lemay, CEO and owner of Catch'N Ice Cream, joins Cheddar News to talk about the broader creator digital economy and the art of balancing business and content creation with its first-of-its kind shop experience.
The Fed is meeting this week to decide on its latest interest rate hike, and one of the big questions going into the meeting is what its thinking about inflation.
TikTok CEO Shou Zi Chew is headed to Congress to testify before the House Energy and Commerce Committee to address questions about the social media platform.
Nicci Levy, the founder and CEO of Alchemy 43, joined Cheddar News' Henna Doba on a Walk and Talk to discuss how the company makes cosmetic microtreatments accessible.
