Wake Up with Cheddar Day is officially underway and to help celebrate it: custom, bite-size cupcakes from Baked by Melissa.

Melissa Ben-Ishay, founder and owner of Baked by Melissa, presented her baked treats on the show and said the Cheddar logo inspired the colorful dessert design.

"I took a look at the logo and I needed the cupcakes to be colorful," Ben-Ishay said. "We complimented them with sprinkles and colored icing to give you a really big pop of pink and orange just like your brand." 

The New York-based cupcake company is known for its signature petite treats, and Ben-Ishay said she intentionally made them tiny so cupcake lovers would not feel guilty about eating a variety of them. "Making them just a 'bite' allowed me to try every flavor without feeling bad about it," she said. 

Baked by Melissa has 14 locations and an online shop that can ship the cupcakes around the country.

"At Baked by Melissa, we get to make people happy with our best-in-class product," Ben-Ishay said. "We have the single best gift that you can give," Ben-Ishay said.

Share:
More In Business
The Walk and Talk: The Wall Street Hotel
Nick Hanigan, Executive Director & Development Manager at Paspaley Pearls Properties, joins Cheddar News' Hena Doba on a Walk and Talk to check out The Wall Street Hotel's latest innovations in the heart of the historic financial district.
Peacock To Launch Live Stream Function
Peacock will launch a new interactive feature that allows fans to livestream episodes while actors from the shows provide real-time reactions and provide commentary and a Q&A.
Load More