Wake Up with Cheddar Day is officially underway and to help celebrate it: custom, bite-size cupcakes from Baked by Melissa.
Melissa Ben-Ishay, founder and owner of Baked by Melissa, presented her baked treats on the show and said the Cheddar logo inspired the colorful dessert design.
"I took a look at the logo and I needed the cupcakes to be colorful," Ben-Ishay said. "We complimented them with sprinkles and colored icing to give you a really big pop of pink and orange just like your brand."
The New York-based cupcake company is known for its signature petite treats, and Ben-Ishay said she intentionally made them tiny so cupcake lovers would not feel guilty about eating a variety of them. "Making them just a 'bite' allowed me to try every flavor without feeling bad about it," she said.
Baked by Melissa has 14 locations and an online shop that can ship the cupcakes around the country.
"At Baked by Melissa, we get to make people happy with our best-in-class product," Ben-Ishay said. "We have the single best gift that you can give," Ben-Ishay said.
Americans said credit was harder to access last month, according to a survey from the New York branch of the Federal Reserve. The March Survey of Consumer Expectations found that “respondents were more pessimistic about future credit availability as well, with the share of households expecting it will be harder to obtain credit a year from now also rising.”
Wall Street drifted through a muted day of trading Tuesday, with stocks and bonds making modest moves ahead of reports later in the week with the potential to move markets.
Cheddar News breaks down what to expect on The Day Ahead, as earnings from Albertsons and Carmax are on tap to be released while Fed minutes are due on Wednesday ahead of its meeting next month.
Karla Dennis, CEO and founder of Karla Dennis & Associates Inc., joined Cheddar News to explain what's needed in order to file for a tax extension and avoid penalties.
Irrigreen, an irrigation system startup that develops robotic sprinkler systems for homeowners and recently, recently secured $15 million in seed funding. Shane Dyer, CEO and co-founder of Irrigreen, joined Cheddar News to explain the benefits of the company's system that saves water with less equipment.
Automakers around the world are betting big on electric vehicles. Cheddar News took a peek at some of the models of the electric future at the New York International Auto Show.
Stocks closed mixed ahead of the release of more economic data. Matthew Johnson, president of Johnson Wealth & Income Management, joined Cheddar News to also weigh in on last week's jobs data and the status of the country's labor market and what that could mean for another Fed decision.
