Wake Up with Cheddar Day is officially underway and to help celebrate it: custom, bite-size cupcakes from Baked by Melissa.
Melissa Ben-Ishay, founder and owner of Baked by Melissa, presented her baked treats on the show and said the Cheddar logo inspired the colorful dessert design.
"I took a look at the logo and I needed the cupcakes to be colorful," Ben-Ishay said. "We complimented them with sprinkles and colored icing to give you a really big pop of pink and orange just like your brand."
The New York-based cupcake company is known for its signature petite treats, and Ben-Ishay said she intentionally made them tiny so cupcake lovers would not feel guilty about eating a variety of them. "Making them just a 'bite' allowed me to try every flavor without feeling bad about it," she said.
Baked by Melissa has 14 locations and an online shop that can ship the cupcakes around the country.
"At Baked by Melissa, we get to make people happy with our best-in-class product," Ben-Ishay said. "We have the single best gift that you can give," Ben-Ishay said.
Tom McNeela, chief RIA solutions officer with RetireOne, joined Cheddar News to explain how people can use their life insurance policies for an emergency loan. "There's a lot of advantages and opportunities with permanent life insurance policy," he said, "if you have one, and there's cash value in there, you can take a loan out, and most of the time, it's a better rate than what you can get at your bank."
Cheddar News checks in on The Day Ahead as more earnings are on tap from companies Thursday including Apple, Lyft, Kellogg and Expedia while Vice President is expected to meet with some top tech CEOs to discuss the rapid development of artificial intelligence.
Meta is warning that cybercriminals are tricking people into downloading programs that can steal valuable information on fake ChatGPT offers. Cheddar News explains how Meta has observed hundreds of malicious links on its platform.
The 11,500 members of the Writers Guild of America went on strike this week after negotiations with Hollywood studios that began in March failed to result in an agreement.
Will McDonough, founder and CEO of EMG Advisors, joined Cheddar News to discuss Wednesday's trading session after the Federal Reserve raised rates by 0.25% as tighter credit conditions continue to affect small- and medium-sized businesses.
