If you're looking for ways to further expand your virtual life in the metaverse, maybe consider fostering a dog.
Pet food maker Pedigree is offering metaverse users a chance to foster a pet from the real world — in the comfort of the virtual one. It's being dubbed as the 'FOSTERVERSE' and the goal of the virtual activation is to find sheltered pets forever homes.
In order to be eligible for virtual fostering, a user must be a "landowner" on the metaverse platform Decentraland. Landowners will be given access to the pet adoption site 'Adopt a Pet' and will be able to choose the furry friend they want. Those that do not own land can still interact with pets but cannot adopt.
As part of the activation, Pedigree is also set to match donations to its Pedigree Foundation up to $100,000. The organization specifically focuses on helping dogs find forever homes.
Jean-Paul Jansen, the vice president of marketing for Mars Petcare North America, said that virtual fostering is an expansion of the company's mission to end pet homelessness.
"Both the Pedigree brand and Pedigree Foundation have long histories of supporting animal shelters and promoting dog adoption, and this program enables people to support deserving dogs in a new way through virtual fostering," he said in a statement.
Lisa Callahan, the vice president of programs, told Cheddar about the Orion spacecraft set to aid the NASA Artemis project achieve its goals of returning to the moon and using it as a jumping-off point for a manned Mars mission.
These are the headlines you Need 2 Know for Monday, March 16, 2020.
Bitcoin is currently trading at $5,364, about 40 percent up from a low of $3,858 late Thursday night – the lowest since May 2019.
Matt Desch, Iridium Communications' CEO, spoke to Cheddar from the Satellite 2020 conference in DC, a day before the event was cut short when the city declared a state of emergency.
The automakers and parts suppliers had already been reeling from the spread of coronavirus in China, the largest single market for cars and trucks, accounting for about 30 percent of global auto sales.
Quibi, short for "quick bites," is slated to launch on April 6. To compel people to believe in his vision, Jeffrey Katzenberg and his team have been shelling out cash to get star power to come on board. According to people with knowledge of the deals, projects are getting payouts of $8 million to $15 million each.
The international body has developed a two-pronged approach in its battle against incorrect info — partnering with social media platforms to direct users to reliable sources and finding and responding to inaccurate rumors or falsehoods circulating the internet.
Stocks are tumbling again Wednesday, and indexes lost more than 4 percent to wipe out their huge gains from a day earlier as Wall Street keeps reeling on worries about the coronavirus.
These are the headlines you Need 2 Know for Wednesday, March 11, 2020.
Marketing dollars are often among the first on the chopping block — and even giants like Alphabet and Facebook are expected to feel its effects.
