If you're looking for ways to further expand your virtual life in the metaverse, maybe consider fostering a dog.
Pet food maker Pedigree is offering metaverse users a chance to foster a pet from the real world — in the comfort of the virtual one. It's being dubbed as the 'FOSTERVERSE' and the goal of the virtual activation is to find sheltered pets forever homes.
In order to be eligible for virtual fostering, a user must be a "landowner" on the metaverse platform Decentraland. Landowners will be given access to the pet adoption site 'Adopt a Pet' and will be able to choose the furry friend they want. Those that do not own land can still interact with pets but cannot adopt.
As part of the activation, Pedigree is also set to match donations to its Pedigree Foundation up to $100,000. The organization specifically focuses on helping dogs find forever homes.
Jean-Paul Jansen, the vice president of marketing for Mars Petcare North America, said that virtual fostering is an expansion of the company's mission to end pet homelessness.
"Both the Pedigree brand and Pedigree Foundation have long histories of supporting animal shelters and promoting dog adoption, and this program enables people to support deserving dogs in a new way through virtual fostering," he said in a statement.
Facebook said Tuesday that it removed a small network of accounts and pages linked to Russia's Internet Research Agency, the “troll factory" that has used social media accounts to sow political discord in the U.S. since the 2016 presidential election.
West Virginia University has developed technology that can predict coronavirus outbreaks with 90 percent accuracy. Dr. Ali Rezai, executive chair of WVU's Rockefeller Neuroscience Institute, joined Cheddar to discuss the technology and protocols the university will implement to mitigate the spread of COVID-19.
Getting an Amazon package delivered from the sky is closer to becoming a reality..
China on Friday introduced export restrictions on artificial intelligence technology, including the type that TikTok uses to choose which videos to spool up to its users.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Abbott has announced a new FDA approved rapid COVID-19 test. Dr. John Hackett, divisional vice president of applied research and technology for Abbott's diagnostics business, joined Cheddar to discuss how the test works and its accuracy.
Unity Technologies is set to go public as it becomes one of the most successful game developing platforms with over two billion active users. Cheddar's Michelle Castillo reports.
Walmart said Thursday it may join Microsoft to buy the U.S. business of TikTok, the popular Chinese-owned video app that has come under fire from the Trump administration.
Gamelancer launches a new platform to help gamers connect with other user and monetize their time online. CEO Razvan Romanescu and COO Darren Lopes talk players' ability to connect with users whether they want to simply make friends or get their gaming skills up.
TikTok CEO Kevin Mayer has resigned amid U.S. pressure for its Chinese owner to sell the popular video app, which the White House says is a security risk.
