If you're looking for ways to further expand your virtual life in the metaverse, maybe consider fostering a dog.
Pet food maker Pedigree is offering metaverse users a chance to foster a pet from the real world — in the comfort of the virtual one. It's being dubbed as the 'FOSTERVERSE' and the goal of the virtual activation is to find sheltered pets forever homes.
In order to be eligible for virtual fostering, a user must be a "landowner" on the metaverse platform Decentraland. Landowners will be given access to the pet adoption site 'Adopt a Pet' and will be able to choose the furry friend they want. Those that do not own land can still interact with pets but cannot adopt.
As part of the activation, Pedigree is also set to match donations to its Pedigree Foundation up to $100,000. The organization specifically focuses on helping dogs find forever homes.
Jean-Paul Jansen, the vice president of marketing for Mars Petcare North America, said that virtual fostering is an expansion of the company's mission to end pet homelessness.
"Both the Pedigree brand and Pedigree Foundation have long histories of supporting animal shelters and promoting dog adoption, and this program enables people to support deserving dogs in a new way through virtual fostering," he said in a statement.
The Google-owned company received accreditation for brand safety from the Media Rating Council, a non-profit organization created in the 1960s to help self-regulate the media industries.
Shop's general manager Carl Rivera spoke with Cheddar about increasing its reach for both consumers and merchants on the social media networks.
In the 1920s, an army of real estate boosters set out to redefine Florida from an economic backwater to a ritzy vacation destination, sparking a land boom — and bust — the likes of which America had never seen before.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Cyprus-based Nexters, maker of the mobile game "Hero Wars", has gone public in a deal with Russian media mogul Ivan Tavrin's blank-check company, Kismet Acquisition One.
As consumer wearables gain purchase, the use of wearables in the workplace, a category broadly referred to as enterprise wearables, has struggled to make lift-off.
It took just one tweet from Rihanna to anger the Indian government and supporters of Prime Minister Narendra Modi’s party.
Brian Murphy, ReliaQuest CEO, spoke with Cheddar about what his firm faces in securing Super Bowl LV in Tampa Bay, Florida.
Co-founder and CEO Sharat Sharan spoke with Cheddar about how the webinar platform delivers digital engagement and data leading to its successful IPO.
Super Bowl champion and New Jersey native Victor Cruz recently launched a new fitness program called UNDRAFTED on the Ladder app.
