If you're looking for ways to further expand your virtual life in the metaverse, maybe consider fostering a dog.
Pet food maker Pedigree is offering metaverse users a chance to foster a pet from the real world — in the comfort of the virtual one. It's being dubbed as the 'FOSTERVERSE' and the goal of the virtual activation is to find sheltered pets forever homes.
In order to be eligible for virtual fostering, a user must be a "landowner" on the metaverse platform Decentraland. Landowners will be given access to the pet adoption site 'Adopt a Pet' and will be able to choose the furry friend they want. Those that do not own land can still interact with pets but cannot adopt.
As part of the activation, Pedigree is also set to match donations to its Pedigree Foundation up to $100,000. The organization specifically focuses on helping dogs find forever homes.
Jean-Paul Jansen, the vice president of marketing for Mars Petcare North America, said that virtual fostering is an expansion of the company's mission to end pet homelessness.
"Both the Pedigree brand and Pedigree Foundation have long histories of supporting animal shelters and promoting dog adoption, and this program enables people to support deserving dogs in a new way through virtual fostering," he said in a statement.
The State Department will offer rewards up to $10 million for information leading to the identification of anyone engaged in foreign state-sanctioned malicious cyber activity, including ransomware attacks, against critical U.S. infrastructure.
Jeff Bezos blasted into space Tuesday on his rocket company’s first flight with people on board, becoming the second billionaire in just over a week to ride his own spacecraft.
Candace Parker grew up playing video games and now she’ll be the first female basketball player on the cover of one.
Bitcoin's price fluctuation hasn't slowed demand for crypto-related jobs in the traditional financial sector, which increasingly sees a future in the space.
A Dutch 18-year-old is about to become the youngest person in space. Blue Origin announced that instead of a $28 million auction winner launching with founder Jeff Bezos on Tuesday, runner-up Oliver Daemen will be on board.
Tesla founder Elon Musk took to a witness stand Monday to defend his company’s 2016 acquisition of a troubled company called SolarCity against a shareholder lawsuit that
Swashbuckling entrepreneur Richard Branson hurtled into space aboard his own winged rocket ship Sunday in his boldest adventure yet, beating out fellow billionaire Jeff Bezos.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
President Joe Biden has signed an executive order that targets what he says are anticompetitive practices in tech, health care and other parts of the economy.
As China gets out of the bitcoin mining business entirely, at least one North America-based mining pool, Foundry USA Pool, is reaping the benefits.
