If you're looking for ways to further expand your virtual life in the metaverse, maybe consider fostering a dog.
Pet food maker Pedigree is offering metaverse users a chance to foster a pet from the real world — in the comfort of the virtual one. It's being dubbed as the 'FOSTERVERSE' and the goal of the virtual activation is to find sheltered pets forever homes.
In order to be eligible for virtual fostering, a user must be a "landowner" on the metaverse platform Decentraland. Landowners will be given access to the pet adoption site 'Adopt a Pet' and will be able to choose the furry friend they want. Those that do not own land can still interact with pets but cannot adopt.
As part of the activation, Pedigree is also set to match donations to its Pedigree Foundation up to $100,000. The organization specifically focuses on helping dogs find forever homes.
Jean-Paul Jansen, the vice president of marketing for Mars Petcare North America, said that virtual fostering is an expansion of the company's mission to end pet homelessness.
"Both the Pedigree brand and Pedigree Foundation have long histories of supporting animal shelters and promoting dog adoption, and this program enables people to support deserving dogs in a new way through virtual fostering," he said in a statement.
U.S. stocks ended near session highs to close Thursday's session after retailers released positive earnings results. Investors also continued to weigh the federal reserve's recent indication that the central will raise rates in an effort to curb inflation. Adam Johnson, Portfolio Manager for Adviser Investments, joins Cheddar News' Closing Bell to discuss.
Elon Musk officially dropped out of the $200 billion club.
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Apple warned of a potential $8 billion future sales hit due to supply issues, but Dan Ives, the managing director of equity research at Wedbush Securities, noted that the record quarterly report the tech giant posted shows demand remains high for Apple products and services. Ives joined Cheddar to explain why investors should look past the warning. "In these types of markets where many are yelling fire in a crowded theater, you look at the demand trends because that continues to be the focus for Apple," he said "I think you combine that with the services. I view it as a defensive name. It's a Rock of Gibraltar stock in a Category 5 storm as well as also an offensive play as I believe we start to move out of some of these just brutal headwinds that we've been seeing in the market once the Fed rips the band-aid off."
