If you're looking for ways to further expand your virtual life in the metaverse, maybe consider fostering a dog.
Pet food maker Pedigree is offering metaverse users a chance to foster a pet from the real world — in the comfort of the virtual one. It's being dubbed as the 'FOSTERVERSE' and the goal of the virtual activation is to find sheltered pets forever homes.
In order to be eligible for virtual fostering, a user must be a "landowner" on the metaverse platform Decentraland. Landowners will be given access to the pet adoption site 'Adopt a Pet' and will be able to choose the furry friend they want. Those that do not own land can still interact with pets but cannot adopt.
As part of the activation, Pedigree is also set to match donations to its Pedigree Foundation up to $100,000. The organization specifically focuses on helping dogs find forever homes.
Jean-Paul Jansen, the vice president of marketing for Mars Petcare North America, said that virtual fostering is an expansion of the company's mission to end pet homelessness.
"Both the Pedigree brand and Pedigree Foundation have long histories of supporting animal shelters and promoting dog adoption, and this program enables people to support deserving dogs in a new way through virtual fostering," he said in a statement.
Coming off a 2021 campaign where the prices of Bitcoin, Ether, and other cryptocurrencies reached unpreceded levels, Bitwise Asset Management CIO Matt Hougan and OpenNode Co-Founder & CTO João Almeida join Cheddar News' Crypto Craze: The Year of the Token to discuss the ways the crypto market can soar even higher in 2022.
Howard Yu, LEGO professor of management and innovation at IMD Business School and author of "Leap: How to Thrive in a World Where Everything Can Be Copied," joined Cheddar to discuss the mania surrounding the concept of the metaverse. He particularly noted how companies in the retailing sector like Nike are leveraging it. "I think metaverse really opens up a window for brands to think about how can they, ongoing-wise, engage with the consumer, engage with the target audience, so their brand continues to stay refreshed in the changing environment," Yu said.
2021 was no walk in the park for the tech sector. However, despite the industry dealing with worldwide chip shortage and supply chain crisis, many companies managed to push innovations forward. All these innovations are also expected to accelerate its coolness in 2022. Editor at Large at CNET Ian Sherr, joined Cheddar to discuss more.
The mobile brokerage app, Tornado, says its the first investing platform that combines next-level tools and resources with hyper-tailored investing news. The more you engage within the app, the more intelligent of an investor you'll be, and the more you'll gain from the experience. 'Learn and earn,' the latest feature of the app serves to do just that, as it pays users to learn how to invest. CEO and co-founder of Tornado, Bernard George, joins Cheddar News to discuss.
Digital assets are the gifts that keep on giving, as they have the potential to make people serious cash if it's value increases over time. These gifts are ultimately just investments, in the form of art. Sunil Singhvi, chief business development officer at Rarible, joins Cheddar News to discuss.
Carlo and Baker preview President Biden's address to the nation as Omicron becomes the new dominant Covid strain. Plus, Trump gets booed for getting his booster and the White House gets a new puppy.
