Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Chinese electric vehicle maker, Xpeng, just announced it's jacking up the price of its EVs due to the cost of raw materials on the rise. Sam Fiorani, vice president of global vehicle forecasting at AutoForecast Solutions, joins Cheddar News to discuss.
Stocks closed near session highs Thursday as investors focused on falling jobless claims and shares that have a lot to gain from a recovering economy, including chipmakers.
David Scranton, CEO and Founder of Sound Income Strategies, joins Closing Bell to discuss today's close, why markets have been on a roller coaster lately, the biggest factors investors are watching, and what the Federal Reserve might do to try to combat rising inflation.
Jesse Coors-Blankenship and Gregg Hill, general partners at Parkway VC, joined Cheddar News' Closing Bell, where they say they decided to invest in Sandbox AQ because the Alphabet spinoff is 'one of the most important companies of the century' with a team carrying strong knowledge of A.I. and quantum tech.
Electric scooter company Spin is teaming up exclusively with ride-hailing business Lyft to provide scooter rentals in cities across the country, beginning with Nashville. Spin CEO Ben Bear joined Cheddar News to talk about the rollout and detail how Lyft users will be able to access Spin scooters. "It's a completely native integration, and we think reducing that friction it's just gonna be key to getting more people out of personal cars and onto bikes and scooters across the country."
Users can now call for a traditional cab on the Uber app in New York City. The company that started out looking to disrupt yellow cabs and car services is now hoping to be a host for all taxi services globally in the future.
