Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Intel CEO Patrick Gelsinger recently warned Congress that the U.S. 'must act now' to boost chip manufacturing domestically before it's too late. The chipmaking giant is working to ramp up its own domestic chip production with plans for a mega-site in Ohio as the global chip shortage only intensifies, hitting everything from smartphones to cars. Daniel Newman, a founding partner and principal analyst at Futurum Research, joined Cheddar's Opening Bell to discuss Intel's plans, Gelsinger's push for Congress to pass the CHIPS Act, and the potential political ramifications of boosting semiconductor manufacturing in parts of the United States.
Catching you up on what you Need to Know on Mar 28, 2022, with peace talks resuming in Ukraine as early as today, Colorado wildfires causing evacuations, Shanghai, China, ramping up restrictions once again, the Oscars debacle between Will Smith and Chris Rock, and more.
The U.S. market value of the plant-based food industry reached an all-time high last year. According to a new report from the Plant Based Food Association, retail sales of plant-based foods reached $7.4 billion, but questions are arising over whether the industry can sustain the levels of growth it had in the past few years. Julie Emmett, senior director of marketplace development at the Plant Based Food Association, joined Cheddar News' Closing Bell to discuss.
Jimmy Lee, CEO of Wealth Consulting Group, joins Cheddar News' Closing Bell, where he explains why he and his firm remain bullish on the market despite the volatility brought on by the Russia-Ukraine conflict and rising inflation.
Saint Peter's University - a small school in New Jersey school - has skyrocketed to the center of the sports world in a 'Cinderella' story for the record books. The ultimate underdog of the men's March Madness tournament is just the third 15-seed to reach the Sweet 16, after beating Murray State and college basketball powerhouse Kentucky. Throughout the university's historic run, Saint Pete's has reportedly been earning what amounts to millions of dollars in publicity. Amanda Christovich, reporter for Front Office Sports, joins Cheddar News' Closing Bell to discuss.
