Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Gas prices are driving up demand for electric vehicles, but many potential buyers are having trouble finding them.
Thanks to a perfect storm of consumer demand and supply issues, EVs and hybrids are becoming increasingly hard to come by. Jesse Toprak, Chief Analyst for Autonomy, breaks down the factors contributing to this EV crunch.
Tickets for the hottest Broadway shows are now more expensive than they were even before the pandemic. According to data from the Broadway League, about half of the current productions are grossing more than $1 million a week. Just before Covid shut down the Great White Way, only a third of shows were making that much. But despite the hefty price tags, demand is strong. Ed Butowsky, Chapwood Investments Managing Partner, explains why Americans are still willing to splurge on these experiences, even as prices continue to rise.
U.S. markets opened higher to kick off the second quarter, despite a miss on the March Jobs Report. The economy added $431,000 in the month, slightly lower than the $490,000 analysts had expected. The unemployment rate also ticked down to 3.6% from 3.8%. Kevin Simpson, Founder & Chief Investment Officer, Capital Wealth Planning joined Cheddar's Opening Bell to discuss.
David Spika, President & CIO of GuideStone Capital Management, talks about the Fed's approach to tacking inflation and discusses the ripple effect oil is having on the U.S. companies.
Catching you up with what you need to know on Apr 1, 2022, with Ukrainians hoping to flee the besieged city of Mariupol with a ceasefire is in place, President Biden orders the release of oil from U.S.reserves, LGBT activists suing Florida Governor Ron DeSantis over the "Don't Say Gay" Law, U.S. passports offering an "x" option for gender, and more.
Stock indexes ended a bumpy day higher on Wall Street Friday while Treasury yields soared, after a healthy report on the U.S. job market strengthened expectations for coming interest rate hikes
America’s employers extended a streak of robust hiring in March, adding 431,000 jobs in a sign of the economy’s resilience in the face of a still-destructive pandemic and the highest inflation in 40 years.
