Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
The Week's Top Stories is a guided tour through the biggest market stories of the week, from winning stocks to brutal dips to the facts and forecasts generating buzz on Wall Street.
Between Bells EP Conor White recaps some of the biggest stories of the week, while Baker Machado and Hena Doba test their knowledge, and maybe learn a thing or two. It's This Week in Trivia!
The social marketplace Poshmark recently revealed its survey on spring cleaning with tips on how decluttering might lead to cash. Steven Tristan Young, the company's chief marketing officer, joined Cheddar News to talk about the survey of its customers, especially how Millennials and Gen Z'ers are gravitating toward cleaning out their closets to reboot their wardrobes. "I think style and fashion and image is so important to this audience that this is probably one of the reasons why they're really thinking about this spring cleaning, and our hope is turning it into spring selling," he noted.
U.S. regulators are sounding the alarms about the meme stock mania fueled by retail investors. FINRA, the regulator for all brokerage firms and exchanges in the U.S. is warning that retail traders could easily get in over their heads due to their lack of knowledge about complex investments like options, ETF's and structured notes. Thomas Gorman, Attorney, Dorsey Whitney & former Securities Exchange Commission Regulator joined Cheddar's Opening Bell to discuss how regulators and trading platforms can crack down on retail investors.
The deadline for filing federal taxes is just a few weeks away. Experts are warning taxpayers to brace for yet another year of delays and complications, as the pandemic causes backlogs and obstacles to the system. Dan Geltrude, Managing Partner at Geltrude & Co, joined Cheddar's Opening Bell to give some tips on tax season.
Sophie Karp, Equity Research Analyst at Keybanc Capital Markets, talks about the push toward clean energy amid rising oil prices and highlights the challenges the U.S. faces in shifting toward renewables.
The next generation of investors has a host of concerns about retirement with inflation and broader uncertainty topping the list. Rita Assaf, Vice President of Retirement, Fidelity Investments, joined Cheddar's Opening Bell to discuss Fidelity Investments' State of Retirement Planning Study.
