Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Peter Zalzal, associate vice president for clean air strategies at the Environmental Defense Fund, a nonprofit environmental advocacy group, joined Cheddar to discuss the Biden Administration's unveiling of stricter fuel-efficiency standards for new automobiles. "The administration estimated that these rules will reduce about 2.5 billion tons of climate pollution by 2050, and using less fuel also means that we have to go to the gas pump less often. And so it means we save money, thousands of dollars in avoided fuel costs each year for consumers," he noted.
Tesla CEO Elon Musk is taking a 9.2% stake in Twitter to become the social media platform's largest shareholder. Musk purchased approximately 73.5 million shares, according to a regulatory filing Monday.
The relatively robust March jobs report showed that despite the low unemployment rate, Black, Hispanic, and women job seekers are still having difficulty finding work. William M. Rodgers III, the vice president and director of the Institute for Economic Equity at the Federal Reserve Bank of St. Louis noted that participation rates in the labor force ticked up for minorities, adding to other positive signs of growth. He also spoke to Cheddar News to discuss further the jobs figures, the state of the labor market, and rising inflation.
April Fools’ Day is full of eye-rolling marketing ideas that sometimes make us chuckle, but mostly make us groan. Here’s a roundup of some of the notable products we won’t be seeing on shelves anytime soon.
Amit Bendov, the CEO and co-founder of Gong, a platform utilizing artificial intelligence to help sales and customer support teams, joined Cheddar News to talk about the tech company's innovative use of AI. Bendov pointed to an example of how the platform aided a client in selling point-of-sales software to restaurants. "Gong came up with a recommendation that when they called to introduce yourself to a new company, you should talk about the iPad before the application. That small change increased sales by 12 percent. It's a very simple change," he said. "The funny thing, Gong doesn't even know what an iPad is, what the application [is], or anything about their business. It just observed. But this is what the top 5 percent of people are doing that nobody else does. It's a very simple change to implement. Very hard to detect."
