Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Rick Tumlinson, Founding Partner of SpaceFund, discusses the industries driving the space economy and what should investors look for when investing in space companies.
Elon Musk is set to join Twitter's board of directors. This comes shortly after the Tesla CEO purchased a 9.2% stake in Twitter, sending shares surging as much as 27% and making him the largest shareholder in the social media company. Angelo Zino, Senior Industry Analyst at CFRA Research, joined Cheddar's Opening Bell to gives his take on the social media saga.
President Biden has announced a historic release of oil from the U.S. reserves in an attempt to cut down surging gas prices across the country. The administration will release 1 million barrels of oil per day for the next six months, marking the largest withdrawal in the nearly 50-year history of the country's emergency supply of oil. Patrick DeHaan, Head of Petroleum Analysis at GasBuddy, breaks down why the Biden administration is making this unprecedented move, and what impact it could have on prices at the pump.
Rhea Thomas, Senior Economist at Wilmington Trust, breaks down the highlights from the latest jobs report and discusses how inflation could impact economic growth.
American gas stations are massive and only getting bigger. That's because most chains like Wawa, Sheetz, and Buc-ee's sell way more than just gas. So when and why did gas stations change from single-pump service garages to supersized, all-in-one travel hubs?
