Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
In a historic win for the organized labor movement, employees at Amazon's massive warehouse on Staten Island voted by a wide margin to form a union. Activists are now hoping the hard-won victory will offer a playbook for other workers trying to unionize, not just at Amazon, but for other major corporations and smaller organizations across the country. Mike Oles, National Field Director for Our Revolution, joined Cheddar's Opening Bell to discuss the impact of this victory on the growing organized labor movement.
The $2 trillion crypto market will soon be subject to much greater governmental oversight. SEC Chair Gary Gensler announced this week that his agency plans to register and regulate digital currencies. He also revealed that the U.S. will focus on three different areas - crypto platforms, stablecoins, and crypto tokens. Jarrod Loadholt, partner at the law firm Ice Miller, LLP, joined Cheddar News' Closing Bell to discuss.
Catching you up on what you need to know on April 6, 2022, with updates on the FDA’s meeting to discuss a second COVID booster shot, more on the war in Ukraine, tornadoes on the Gulf coast, a third suspect arrested in connection to the mass shooting in California, Darwin’s lost notebooks mysteriously returned, and more.
General Motors and Honda are teaming up to produce more affordable electric vehicles. The two carmaking giant are looking to hit a price point of less than $30,000, a much lower price when compared to most other electric vehicles priced toward luxury buyers..
Stocks fell and bond yields rose on Wall Street Wednesday after details from last month’s Federal Reserve meeting showed the central bank intends to be aggressive in its efforts to fight inflation.
